DIFFERENTIATION STARTS WITH OUR PREPARATION Are We R.E.A.D.Y.?

Want a "Yes" to That First Meeting? Break the Script

If we sound like everyone else, we’ll get treated like everyone else—deleted and forgotten.

Prospects are bombarded daily with messages like:

“Let’s Connect.”
“I Can Save You Time and Money.”
“Introductory Meeting”

Of course, we can also roll this up into the constant bombardment of the MY-I-WEs format. This refers to the common practice of starting a email with:

“Hi, my name is __. I work for __ and we ___.” 

We’ve all done it—and it just doesn’t stand out.

Even when our intent is genuine, it still gets lost in the noise if it sounds like everyone else.

So what do we do instead?

We flip the script. We lead with curiosity. We start in a way they don’t expect. And most importantly, we make it about *them*—not our title, our company, or our pitch.

Let’s use the RACE R.E.A.D.Y. checklist to make sure we’re prepped with insight, relevant hooks, and a reason for them to lean in.

It’s not about standing out for attention—it’s about standing apart with intention.

If we want to earn that first “Yes,” we need to show up differently. Let’s get R.E.A.D.Y. and break clean through the noise—together.