When we come in second, we pay the most to lose - let's finish first

"I collaborated with Michael on designing our worldwide account management methodology and the delivery of the associated training program. He was instrumental in delivering the outcome."
"If you want a fresh perspective with someone who has managed teams and carried a bag, I highly recommend Michael Crain. His authentic realistic approach to implementing new strategies and tools were refreshing."
"The lessons were tremendous, and Michael's delivery help us quickly internalize the sales science and implement it into our communication patterns with ease."
“The lessons learned from his workshop will definitely help me further my skills not only in the workplace when I am face to face with a customer but also in my personal life.”
“It provides you the framework to plug in your individual tribal knowledge to brand yourself as an expert in your field. They will elevate you to new levels.”
“I recently attended 2 of his sales training workshops and was impressed by how he delivered fresh, actionable insights—far removed from the usual recycled sales training courses.”
For over 22 years, we've worked alongside leaders across industries and around the globe—training, coaching, and accelerating performance. And through it all, one truth has become clear:
We get good.
We sharpen our skills—prospecting, questioning, presenting, closing, delivering. But despite our expertise, we’re often seen as just another option. The result? Commoditization. Price pressure. Slower growth.
The answer isn’t just to be better.
It’s to be different—and clearly valuable.
That’s where we focus. At PREDICTIVE WINS, we work with teams like ours to build true differentiation—through real-world training, practical insights, and AI-powered performance tools that help us stand out.
From the first call to the final close—and through every customer interaction—we help drive momentum and make sure our value shines through.
But we also know: differentiation isn’t just a sales strategy.
It’s a mindset—and a culture.
Everyone who touches the customer plays a role in reinforcing what makes us distinct. So we don’t just teach it—we help embed it into how we work, lead, and win.
Because we’re not here to simply compete.
We’re here to finish in first.
In Racing and Sales, Grit Matters—But Only One Pays for Second Place.
While auto and sales racing share essential traits—focus, action, teamwork, and grit—there’s one critical difference:
We don’t get paid for second place.
That’s why your team at Predictive Wins is powered by tenured Performance Drivers with decades of in-the-trenches experience in sales, leadership, and strategic growth. We've worked shoulder-to-shoulder with professionals across industries, markets, and verticals—giving us deep insight into what it takes not just to compete, but to win consistently.
Our mission is simple but powerful: help your team not just show up in the marketplace—
but stand out, step ahead, and dominate.
We don’t believe in one-size-fits-all solutions. We coach, collaborate, and equip your organization with practical strategies, proven tools, and high-impact skillsets that translate into real results. Our approach is built to:
1. Increase the volume and velocity of your pipeline
2. Turn second-place finishes into firsts
3. Elevate customer engagement and advocacy
Together, we’ll sharpen your competitive edge, accelerate your differentiation, and support your team to drive even greater results.
EMPOWERING PEOPLE. ELEVATING PERFORMANCE. EXCELLING TOGETHER.
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